Public Affairs

Managing issues in the public arena is a blood sport. GPS’s team of professionals have managed some of New Jersey’s most controversial public issues–from land use to environmental legacy to government contracts.

Leveraging stakeholders to advocate for your issue is the foundation of a successful public affairs campaign and typically involves communications efforts such as: grassroots outreach, local media relations, e-advocacy (websites, blogs and community on-line forums), direct marketing and advertising.

We know the community leaders and what motivates them. We know their constituents and how to mobilize them. We know the local media and how to work with them to generate favorable coverage of an issue.