Media Relations/Issue Advocacy

The New Jersey media environment is among the most intense in the world. Often, coverage of your issue can be overly harsh in one publication and much more balanced in another–such uncertainty can cause anxiety among key opinion leaders and stakeholders that directly impact your issue. To be successful, clients need media consulting that is equally intense and diverse.

GPS maintains strong relationships with the key media professionals that matter–columns by these reporters and editors are read early each morning by most important people in New Jersey. Yet, reporters and editors can change more than elected officials.  Keeping current with new staff assignments is a full time effort–often requiring exhaustive education efforts to ensure accuracy in reporting.

GPS’s team draws on its experience to craft messages that resonate with the media and with decision makers to cut through the static and effectively communicate your position.